Client: QVC
Produced/Animated: Michael Lomon
Logo Design: Sonia Lahcene
Well after nearly 7 years of honest to goodness motion graphics toil, my shopping television overlords entrusted me with a project all of my own! And like the proverbial kid in a candy store, I tried to fit everything including a kitchen sink into the promo!
So... a few lessons learnt during the process, but all in all I thoroughly enjoyed building up this spot from the script/storyboards up.
All animation and design in After Effects.
![](https://format.creatorcdn.com/98b055cc-d6d1-4746-a82d-b9f567307b65/0/0/0/0,0,940,258,940,1200/0-0-0/5d11499e-e65f-4d6b-99ac-b3e14f2c6425/1/1/Michael-Lomon_Summer_3.jpg?fjkss=exp=2037576579~hmac=8993d9eb3fecb2a431a78acdf90a0f506d84389e79223d240a52bf8c8426a046)
![](https://format.creatorcdn.com/98b055cc-d6d1-4746-a82d-b9f567307b65/0/0/0/0,0,940,258,940,1200/0-0-0/2bcc72f0-e603-4521-9b08-8e52807c108d/1/1/Michael-Lomon_Summer_.jpg?fjkss=exp=2037576579~hmac=8993d9eb3fecb2a431a78acdf90a0f506d84389e79223d240a52bf8c8426a046)
![](https://format.creatorcdn.com/98b055cc-d6d1-4746-a82d-b9f567307b65/0/0/0/0,0,940,258,940,1200/0-0-0/81aad0bd-20c9-4a4d-9d37-3d80551816a7/1/1/Michael-Lomon_Summer_33.jpg?fjkss=exp=2037576579~hmac=8993d9eb3fecb2a431a78acdf90a0f506d84389e79223d240a52bf8c8426a046)