Animation/Design/Edit: Michael Lomon
Tili logo design: Marius Bogdanas
QVC's latest Beauty Box venture TILI (Try It Love It - If you were wondering!) had been brewing for a while but needed a suitable visual identity before venturing out into the wild.
Working closely with Paul and using Marius' logo and box design, we went for a hand crafted feel with plenty of texture, soft colours and stop motion style movement.
With LOADS of separate assets needed for all forms of social media, I had to keep things relatively modular in After Effects; so lots and lots of precomps and good labelling!
We've got another TILI box on the way with a slightly edgier visual approach, so it will be interesting to see how the whole project develops over time.